Steve Hilton’s Campaign Ad Under Fire
Steve Hilton, a California gubernatorial candidate, is facing significant backlash from his own party over an advertisement that many have labeled as inappropriate. The ad, named “Just Try It, California,” employs suggestive content, raising alarms among Republican circles and beyond.
The Ad’s Provocative Content
Set against a backdrop of low, intimate lighting, the advertisement shows two young women with distinct, brightly colored hair engaged in a controversial dialogue. Their conversation, rife with suggestive language, culminates in one woman issuing a firm command concerning the act of voting for Hilton. The scene’s innuendo has not sat well with many viewers.
Party Criticism
Among the critics is Sonja Shaw, the Republican candidate for superintendent of public instruction in California, who has publicly denounced the ad as “creepy” and disturbing, emphasizing her concern for maintaining the innocence of youth. Similarly, Michael Gates, another key Republican figure, expressed disapproval, accusing Hilton of exploiting young women for political purposes.
Hilton’s Uphill Battle
Despite this internal criticism, Hilton insists the ad was intended to convey a lighthearted and satirical message. Hilton’s campaign faces challenges as he attempts to sway a traditionally Democratic state just weeks before the elections. Polls currently show his opponent, Xavier Becerra, with a strong lead.
Hilton’s Response to the Backlash
Hilton has addressed the controversy in a subsequent video, acknowledging the offense taken by some viewers and expressing regret for the unintended upset. He reassures that the campaign aimed to provoke thought in a humorous manner, asking for an understanding of their strategy in the competitive race.
Becerra’s Reaction
In the midst of these developments, Hilton’s opponent, Xavier Becerra, seized the moment to reinforce his policy positions, notably on healthcare, teasingly challenging Hilton to “just try” supporting Medicare for All.
Photo by Nick Night on Unsplash
